Abstract
Ensuring that SquiggleDAO has a consistent presence on Social Media is an integral part of our mission. Currently, these activities are done by Squigglers that volunteer and/or have other significant time commitments in other areas. Therefore this proposal is to formalize these activities into a “Social Media Manager” role.
Motivation
As briefly outlined in the abstract:
For SquiggleDAO to grow, it is essential that we have not only a consistent presence on Social Media, but also a clear communication strategy.
The initial focus will be Twitter, but medium term we would like to expand the role to more platforms: Twitter Spaces, YouTube, podcasts, Instagram, etc.
High quality standards are key given the high impact and public nature of many aspects of the role.
Currently, these tasks are done by Squigglers with no formalized role or standardized practices. Thus, there is a need for one or several individuals to “own” this process going forward.
Success Conditions
Candidates will be asked to provide:
Social media portfolio (either on personal accounts or professional accounts)
2 ideas for how to generate more engagement for SquiggleDAO’s Twitter
They will be judged upon:
Ability to deliver consistent, high-quality standards –with a personal touch– in the key tasks of the role: tweeting, creating memes and infographics, engaging the community for ideas / content, replying and interacting with people, collaborating with other DAOs, etc.
Fit with SquiggleDAO tone of voice
Job Description
Plan and execute a full month’s worth of social media content that amplifies key SquiggleDAO activities as well as promotes the cultural relevance of the Chromie Squiggle
Identify opportunities on current social media approach and make improvements
Target of at least 10 tweets per week.
Identify and execute growth opportunities and collaborate with other DAOs to run joint content pieces.
Manage SquiggleDAO’s Twitter daily - Tweeting, responding to DMs, tags, etc.
Be available when other members of the DAO need to share information on Social Media.
Be an active participant in the DAO and stay up to date on the latest happenings
The Social Media Manager is expected not only to tweet and answer questions, but also to be an active member of the community and be available when other members of the DAO need to share information on Social Media.
Participate in weekly Marketing Squad meetings and attend weekly town hall
Job Requirements
Must have:
Understanding of generative art and NFTs.
Great communication skills.
Positive / can-do attitude.
Good understanding of SquiggleDAO’s workflow and structure.
A high degree of trust from the Community and key SquiggleDAO leaders.
Beneficial:
Be a member of SquiggleDAO.
Being an active contributor in one of the SquiggleDAO Squads.
Prior experience with Social Media related roles within a DAO.
Time Commitment
This role is part time and the volume of work will vary from week to week.
We expect a weekly time commitment of 8-10 hours per week.
KPIs
At least 10 tweets per week
+50% increase in likes, comments, and re-tweets vs prior month
+5% (+300) increase in SquiggleDAO followers
End-of-month report on KPIs, presented to the Marketing Squad
Tone of voice that is in line with the values of SquiggleDAO
Costs
The salary for high-quality candidates for similar roles is around 120,000 USD per year. As this is a part-time role, we plan to pay the equivalent per hour amount which equates to 2,000 USDC per month + 200 $SQUIG.
Hiring & Evaluation Process
Feb 1: Social Media posts from SquiggleDAO and posts in Discord asking for applicants to be SquiggleDAO’s social media manager for February 15 - March 15
Candidates submit portfolio of past work, as well as 2 ideas for a social media post that will drive significant engagement
Feb 8: application period closes
Feb 9-15: Marketing Squad to assess candidates;
Feb 15: Offer made, candidate begins
Feb 15-Mar 15: social media manager provides weekly update in Marketing Squad meeting
Mar 15: Social Media Manager provides reporting
March 15-22: Marketing Squad assesses Social Media Manager performance and makes decision to either:
a) extend contract for an additional month (if KPIs are met)
b) re-open applications for new social media manager (if KPIs are not met)
